Myself and Matheus Pacheco developed the visual identity for AltMaço’s first album, Chão de Fábrica (factory floor), shaping a system that reflects the band’s position between past and present. Formed by Latin American immigrants living in Europe, the band draws from the legacy of Brazil’s 90s and 00s hardcore scene, translating its raw energy into a contemporary visual language that exists across contexts. The project merges references from tropicalist psychedelia to Seattle-driven distortion. The band flirts with each of these styles to build its own language and communicate with today’s times, revitalising the movement with a touch of youth.

Our role was to define a direction that could hold these layered influences while introducing a sense of urgency and renewal. The identity is built through generative processes, using creative coding (Processing) to construct and evoke revolutionary figures. These visuals operate in constant transformation, suggesting erosion, resistance, and the instability of capitalism over time.

The project extends beyond aesthetics, engaging directly with the themes of the band’s first album. It reflects on capitalism as a structure that shapes behaviour, health, and perception, embedding ideas of consumption and labour exploitation into everyday working life. It also addresses the importance of working-class organisation to fight for better living conditions and rise against the logic of social inequality as a pillar of society. Through this lens, the identity becomes a space of first call, where visual form and political narrative intersect to question existing conditions and point toward collective action.