I worked on the rebranding of Mirinda 2026, contributing across both packaging and visual identity alongside the PepsiCo Global Design Team as a Principal Designer. Originally launched in 1959 in Spain, Mirinda is a brand deeply rooted in the memory of multiple generations around the globe. The brief was to significantly increase shelf impact, but our ambition went further, to make Mirinda iconic again

My role spanned from early strategy and concept development through to crafting the final visual solutions, art direction, and global rollout. We looked back at the brand’s visual history, especially from the 60s, 70s, and 80s, to understand what made it resonate. This became the foundation for a familiar yet new direction, one that respects its legacy while speaking clearly to a new generation.

The process took over a year, shaped by constant iteration and collaboration across design, CGI, motion, and marketing teams. It’s a massive project, built to live across multiple markets, formats, and alphabets. Every decision had to scale, stay consistent, and still feel alive.

At its core, the new identity is about presence. Bold, immediate, and impossible to ignore. We built a system where flavour leads, expressed through strong forms, vibrant colour, and confident composition. The result is a brand that stands out again, not just on shelf, but in people’s minds.