Nescafe Colmeia
Packaging
I contributed to the development of Nescafé Origens do Brasil Colmeia, a project created in partnership with Nescafé, AgroBee Institute, and NovoMel to honour the role of bees in coffee production. The work focused on shaping a packaging system that could communicate care, sustainability, and a sense of purpose, translating these values into a clear and engaging visual narrative.
My role involved helping to build a playful and inviting design language that balanced storytelling with functionality. The hexagonal structure became a central element, referencing honeycombs while optimising internal space and improving transport efficiency. We approached the packaging not only as a container, but as part of a broader experience, where form and meaning are closely connected.
I also contributed to developing a system that extends beyond its initial use. The base transforms into a cachepot, encouraging reuse and reinforcing the relationship between bees and plant life. Through botanical illustrations and material choices, the project brings a sense of the countryside into everyday contexts, creating a visual and tactile connection between product, environment, and audience.
2022 / FutureBrand
Partner: Arnaldo Bastos, Isabel Sobral
Director: Filippo Vidal
Design: Hellen Martins, Lucas Miranda, Pablo de Vivo, Wagner Silva
Product design: Daniel Yagnuma
Strategy: Federica Bottelli
Verbal identity: Luisa Borges
Account: Daniele Aragão, Thamires Crepaldi
Illustration: Elissa Rocabado
Photography: Estudio Fuê, Nani Rodrigues
Awards
iF Awards
Sustainable packaging 2023 (Gold)
Worldstar Global Packaging
Sustainable packaging 2023 (Gold)
Brazil Design Awards
Sustainable packaging 2022 (Bronze)
ABRE Design Awards
Sustainable packaging 2022 (Silver)
ABRE Design Awards
Packaging 2022 (Bronze)

Bringing together multiple partners with different goals required a careful balance between narrative, design, and purpose. The project needed to communicate environmental responsibility and social impact without becoming overly didactic, keeping the tone accessible, engaging, and aligned with Nescafé’s broader identity. It was important to create a story that felt genuine and approachable while still carrying the weight of its message.
At the same time, the packaging had to perform beyond its visual appeal. Structural decisions needed to support efficiency in production, transport, and reuse, while remaining intuitive for the consumer. The transformation into a secondary object introduced another layer of complexity, requiring the design to function seamlessly across its lifecycle, from shelf presence to long-term use in everyday environments.







