Curitiba Jazz Sessions
Visual System
Brand Identity
Motion Design
The visual identity for Curitiba Jazz Session translates the atmosphere of live jazz into a graphic system where the essence of jazz and wildlife meet through a sense of fantasy. Rooted in the festival’s setting at Ópera de Arame, the project draws from the surrounding landscape to build a visual world where jazz improvisation meets the richness and mystery of Brazilian wildlife.
My role was to define a direction that connected the soulful, unpredictable nature of jazz with the fauna and flora around the festival. I developed a visual language inspired by classic jazz album covers, mapping native species and translating them through collage. Nature and rhythm merge into a fantasy universe where elements shift, overlap, and move freely.
I designed the system to be flexible and expandable, allowing it to adapt across different performances and artists while maintaining a strong visual identity. The result is a living framework that holds cultural specificity while remaining open, expressive, and in constant motion.
2024 / DeMiranda + Flavor®
Creative Director: Emerson Vieira
Lead Designer: Lucas DeMiranda
Project Manager: Lucia Angelica
Design: Lucas DeMiranda, Joao Ito, Estevan Suné, Pedro Guarilha
Collage Art: Lucas DeMiranda,
Joao Ito, Vandré Fernandes
Motion: Raphael Silva, Estevan Suné, Guilherme Menezes, Lucas DeMiranda

The identity had to remain adaptable across multiple touchpoints and performances. Each artist, set, and context introduced a new layer, requiring a system that could expand without losing its core language. The visual world needed enough structure to stay recognisable, yet enough openness to evolve, allowing the compositions to shift, recombine, and respond while preserving a consistent voice throughout.
Balancing two strong yet intangible worlds was central to the process. Jazz carries a sense of improvisation, rhythm, and emotion that is difficult to translate visually without becoming literal, while the richness of Brazilian wildlife brings its own complexity, symbolism, and density. The system needed to hold both without one overpowering the other, creating a space where sound and nature could coexist in a way that felt intuitive, fluid, and believable.
















