erRe

Visual System

Brand Identity

I developed the visual identity for a Brazilian independent marginal transmedia magazine in collaboration with Matheus Pacheco, building an integrated graphic system that documents emerging artists, their processes, spaces, and worldviews. The project translates the publication’s experimental nature into a visual language that feels unstable, expressive, and constantly shifting.

Our role was to define a direction that explores the nuances between manual gestures and digital errors from the 90s and 00s. We constructed a system where imperfections become intentional, using glitches, distortions, and raw interventions as graphic tools. These elements are not treated as flaws, but as a way to question authorship, control, and the boundaries between human and machine.

By appropriating error as a central visual asset, the project creates a space where unpredictability becomes structure, reflecting the publication’s commitment to experimentation and alternative forms of production at the margins.

2025 / DeMiranda®

Design Director at erRe.: Matheus Pacheco
Lead Designer: Lucas DeMiranda
erRe Members: Pedro Sens, Gustavo Alves, Igor

Error was treated as a deliberate graphic tool, not a malfunction. Glitches, and distortions were used to reintroduce human presence into a process often driven by precision. These interruptions put in the spotlight instinct, doubt, and authorship, evoking imperfection as a form of resistance against seamless, automated visual production.

At the same time, these errors expose the contradictions of AI within a hyper-consumptive landscape. By amplifying rupture and instability, the visual language questions the illusion of control, revealing a visual language shaped by tension, excess, and the friction between human intention and machine logic.